A practical way to build your own sales-training and consulting business using a complete, structured sales-development system without having to create the program from scratch.
Turn Your Experience Into a Business
Many experienced salespeople, managers, consultants, and business professionals have valuable knowledge but no organized way to turn that experience into a training business.
Building a complete sales-development program from the ground up takes time. You must create the curriculum, develop the workbook, design exercises, establish a role-play process, build evaluation tools, determine how sessions will be conducted, and decide how the entire program will fit together.
The Build Your Own Champion Selling Business Program gives you that foundation.
You begin with a complete sales-development system built around the Champion Selling process, then bring your own experience, relationships, energy, and ability to work with people and organizations.
The result is a practical opportunity to create a business around helping others become more thoughtful, professional, and effective in the way they sell.
A Complete Sales-Development System
Champion Selling is built around a practical Seven-Step Sales Process that helps salespeople plan each contact, build stronger relationships, ask better questions, identify legitimate needs and wants, present appropriate solutions, communicate meaningful value, and move each contact toward a worthwhile outcome.
The program is not based on pressure, memorized scripts, or manipulative closing techniques.
It gives participants a process they can understand, practice, evaluate, and continually improve.
As the person delivering the program, you are not simply presenting information. You are helping participants apply the Champion Selling process to their own products, customers, prospects, and real-world selling situations.
Build the Business Your Way
You decide how you want to structure your Champion Selling business.
You may work with businesses in your local market, conduct programs online, serve individual companies, work with sales teams, provide follow-up coaching, or gradually develop an ongoing sales-development and consulting practice.
You also determine what you will charge for your professional services.
Your fees may include:
- Program facilitation
- On-site training
- Online training
- Sales coaching
- Management coaching
- Follow-up and reinforcement sessions
- Consulting
- Customized company discussions and exercises
Champion Selling provides the system and training structure.
You decide how to build the business around it.
What Is Included
The Build Your Own Champion Selling Business Program provides the materials and resources needed to begin delivering Champion Selling professionally.
The program includes:
- The complete Champion Selling training system
- The Champion Selling Salesperson Program for your personal use
- The Champion Selling Team Leader materials
- The Champion Selling Team Leader Guide
- Recommended 10-session and two-day training schedules
- Workbook facilitation guidance
- Team Leader icebreakers and exercises
- Individual role-play and group-review procedures
- Evaluation and coaching tools
- A one-year Champion Selling Team Leader License
- Business-building guidance designed specifically for someone developing a Champion Selling training or consulting practice
- The You in Your Business by Larry G. Patten
- Building Your Business by Larry G. Patten
The two business books help you think beyond conducting training sessions and consider the larger questions involved in building and operating your own business.
More Than Sales Training
The purpose of this program is not simply to give you material you can present to a group.
It is designed to give you a foundation for building a business.
The You in Your Business helps you examine the relationship between the business you are building and the life you want to create.
Building Your Business helps you think through many of the practical elements involved in planning, structuring, marketing, operating, and developing a business.
Together with the Champion Selling training system, these resources help you think about both sides of the opportunity:
How do I help others improve their selling?
and
How do I build a sustainable business around doing that?
How the Champion Selling Training Works
Participants use the Champion Selling Salesperson Program, videos, workbook, exercises, and supporting resources.
As the program leader, you organize the learning experience, guide discussions, facilitate workbook exercises, conduct role-plays, provide evaluation and feedback, and help participants apply the concepts to real-world sales situations.
The workbook is an important part of the process. Participants work through exercises using their own company, products, customers, and prospects.
The strongest ideas can then be combined into practical sales materials that the organization can continue to use after the formal training is completed.
Each participant also completes an individual role-play. The program leader plays the role of the customer or prospect, while the other participants observe and evaluate the interaction using the Champion Selling Evaluation Sheet.
The salesperson evaluates their own performance first. The group and program leader then provide additional feedback.
The goal is not simply to understand the process.
The goal is to become better at using it.
Two Ways to Deliver the Program
The Champion Selling system provides two recommended delivery formats.
10-Session Development Format
The program may be conducted as 10 sessions, typically 60–75 minutes each.
Participants review assigned materials between meetings and use the sessions for discussion, workbook exercises, application, practice, role-play, coaching, and reinforcement.
This format allows participants to apply the concepts between sessions and return with questions and real-world experiences.
Two-Day Intensive Format
The program may also be conducted as an intensive two-day experience.
The same essential concepts, workbook activities, exercises, application process, and Champion Selling framework are covered in a concentrated schedule.
Time is also reserved for individual role-play, evaluation, group feedback, and practical application to the company’s own sales situations.
You may adapt either format to meet the needs of the client while maintaining the essential Champion Selling learning activities.
Who Can Build a Champion Selling Business?
The program may be especially useful for:
- Experienced sales professionals
- Sales managers
- Trainers
- Consultants
- Business owners
- Retired or semi-retired executives
- People with strong business-development experience
- Professionals looking for a structured training or consulting offering
- Individuals who want to build a part-time or full-time training business
You do not have to be a professional trainer before you begin.
The program provides the structure, materials, exercises, schedules, and guidance you need to lead the process effectively.
What you bring is your own experience, judgment, relationships, and ability to work with people.
Work With Different Types of Organizations
Champion Selling can be used with many types of organizations and sales environments, including:
- Sales teams
- Small and mid-sized businesses
- Business-development teams
- Account-management teams
- Professional-service firms
- Relationship-based sales organizations
- Solution-based sales organizations
- Companies that want a more consistent sales-development process
The Champion Selling process can be adapted to different industries, products, services, customers, and selling environments while maintaining the same underlying Seven-Step Sales Process.
That gives you considerable flexibility in deciding the types of companies and clients you want to serve.
Set Your Own Professional Fees
You are free to determine what you charge clients for your professional services.
One company may want a two-day intensive program.
Another may prefer the 10-session development format.
Some clients may want ongoing coaching, reinforcement, management development, or follow-up consulting.
The Champion Selling system gives you a structured foundation.
You decide how to package your services, how much support to provide, and what professional fees are appropriate for the work you perform.
Grow at Your Own Pace
You may begin by working with one company or one sales team.
As you gain experience, you may decide to serve additional organizations, add coaching services, conduct programs online, develop follow-up offerings, or gradually expand into a larger training and consulting practice.
You may also choose to add other people to help deliver Champion Selling programs.
Each person who conducts Champion Selling training must purchase and maintain their own Champion Selling Team Leader License.
That allows you to begin as a one-person business and, if you choose, eventually develop a larger training organization.
How the License Works
The program includes a one-year Champion Selling Team Leader License.
During the license period, you may conduct Champion Selling programs for client organizations in accordance with the Champion Selling licensing terms.
Each participant in every class must purchase and enroll in the Champion Selling Salesperson Program separately.
The Team Leader Guide, license, and Team Leader materials are licensed only to the purchaser. They may not be copied, transferred, resold, publicly distributed, or shared with another Team Leader.
Each additional person who conducts Champion Selling programs must maintain their own Team Leader License.
Build Your Own Champion Selling Business Program: $250
Includes a one-year Champion Selling Team Leader License
Annual Team Leader License renewal: $250
Champion Selling Salesperson Program: $149 per participant
You Do Not Have to Start From Scratch
Starting a training business does not mean you have to spend months or years developing a complete program before you can begin working with clients.
You do not have to create the sales process.
You do not have to write the workbook.
You do not have to develop the exercises.
You do not have to design the role-play process.
You do not have to build the evaluation system.
You do not have to determine how the sessions should be structured.
Champion Selling gives you those pieces.
That allows you to concentrate on the part that only you can provide: building relationships, working with organizations, helping people improve, and developing the business you want to create.
A Final Thought
Champion Selling is ultimately about helping people become better at understanding customers, building trust, listening carefully, identifying legitimate needs and wants, communicating meaningful value, and moving toward appropriate decisions.
The Build Your Own Champion Selling Business Program gives you the opportunity to turn that work into a business of your own.
You can begin with one client.
You can build relationships with additional organizations.
You can add coaching, consulting, and follow-up services.
You can grow at the pace that fits your experience, goals, and life.
Champion Selling gives you the system, the materials, and the process.
You bring the experience.
You build the relationships.
You build the business.
Learn more about the Team Leader Program by clicking the “Learn More” button below.